The founders grew increasingly conscious of the detrimental impact of hyper consumerism on the natural world — witnessing landscapes seemingly overtaken by oceans of plastic. Driven by a desire to instigate meaningful change in consumption habits, they established a marketplace dedicated to promoting responsible consumerism, exclusively showcasing sustainable goods.
In our quest to expand our product range, we meticulously seek out the most sustainable and top-quality ingredients and materials within each category. After all, the criteria for sustainability in a t-shirt vastly differ from those for shampoo!
Our primary focus is on organically grown materials and ingredients. From naturally derived, renewable fibers in our apparel to plant-based ingredients free from artificial fragrances or colors, chemical sunscreens, or petroleum-derived sulfates in our clean beauty range, you can shop with confidence, knowing that our products are both gentle on you and the planet.
In cases where it’s applicable, we do incorporate synthetic materials into items such as clothing. However, any synthetic material featured on our site must be composed of at least 70% recycled materials. Whether it’s backpacks and workout leggings crafted from rpET or skateboards repurposed from reclaimed fishing nets, we take pride in breathing new life into plastics destined for landfills.
We firmly believe that the materials and ingredients utilized by our partners should serve to conserve and safeguard the planet for future generations.